Paid media specialist · Sydney
I’m Andrea Atzori. Co-founder of Ambire and Search Tribe, published across Search Engine Journal, Search Engine Land and PPC Hero, and on stage at HeroConf and AdWorld Experience. I still build the campaigns I’m paid to have opinions about.
Published in
Reads, one article
Articles published
Years in paid media
Agencies co‑founded
01 — About
I started as the client, hiring agencies and being unimpressed. Everything since has been an argument with that experience.
Five years at OctopusTravel and TotalStay in London running paid media in-house — enough time to learn exactly how an agency can look busy while nothing improves. I built an internal team rather than keep paying for that. In 2007 I crossed over and spent a decade on the other side: PlayStation and Infiniti at OMD International, Fairmont Hotels and Virgin Atlantic at iCrossing, then Nike Australia, AMP and Origin Energy after moving to Sydney in 2011.
Today I co-run two agencies and write and speak about the craft — but the reason to hire me is still the same one: I do the work, and I’ll tell you when the problem isn’t the media.
No junior account managers. No playbooks. No pitch team you never see again.
02 — Writing
2021 – 2025
Featured
Apr 2024
Search Engine Journal
One of Search Engine Journal’s most-read articles of 2024 — a practical guide to automated scraping with Sheets and AI, no code required.
Read on Search Engine Journalreads · 911 shares
03 — Speaking
Talks drawn from live accounts, not theory — the same automation and measurement work that runs client campaigns.
04 — Track record
Ran online marketing with a strong focus on paid media, then built an in-house team rather than keep briefing external agencies.
Crossed to the agency side at one of the UK’s leading digital agencies at the time.
Global campaigns for PlayStation and Infiniti across multiple markets.
Fairmont Hotels across Europe, and Virgin Atlantic.
Relocated to Australia. Over the following five years worked with AMP, Interflora, NIB, Nike Australia and Origin Energy.
Led the Sydney team.
Founded Search Tribe in 2017 and rebranded it as Ambire two years later, as the agency went full-service. Relaunched Search Tribe in 2026 as a Google Ads–only practice — on the view that in an AI-first market, specialism is the harder thing to replicate.
05 — Ventures
Full-service media agency in Neutral Bay, Sydney. Google Ads, Meta, Shopping and SEO for brands across a range of industries.
ambire.com.auGoogle Ads and nothing else — no SEO, no paid social, no email. One platform, relentlessly, for over two decades. Senior-led, no lock-in.
searchtribe.com.au06 — Contact
A short conversation is usually enough to tell whether I can help — and whether the problem is really the media at all. No pitch deck.
Email me